About



Marketing

TapGoogle produce an extensive, measurable online merchandising outreach targeting bloggers writing about related projects, artists, producers and topics. Indie911’s Blog Marketing service rests on a patented software resolution that creates careful coverage and anlysis of particular blog subjects and comparative terms. Blogs are the fastest growing kind of journalism and their force has expanded exponentially online as an original forefront of journalism.

o Receive monthly reports highlighting progress on each initiative
o Cost effective exposure at the personal and critical grassroots level
o Sensitive to the content of the blogger’s post, communication is customized with the goal of encouraging new press

TapGoogle offers a complete scope of blog consulting and merchandising services for businesses. We mix a cozy knowledge of hunt locomotive optimization, national relations with proven blog merchandising experience to assist our clients enforce a productive blogging scheme. We’ve established our blog merchandising expertise first by publication and marketing our own blog for the previous 2 years. Search Yahoo, Google or MSN for “merchandising blog” and you’ll discover our Online Marketing Blog at #1 or #2. Those results speak for themselves. In order to take full advantage of the marketing and branding opportunity that blogs offer for businesses, we’ve broken down our services into the fundamental components that offer the most value for effort.

o Blog Strategy
o Blog Optimization & Marketing
o Blog Analytics

Key Blog Consulting and Marketing Tasks

Consult on blog scheme o Establish best degree messaging – This content will be used in the Title label, Meta tags, On page championship, domestic linking and foreign linking o Select and setup blogging software and hosting service o Setup blog template, preferences, categorization o Identify origin substance for blog postings and offer blog structure education to party personnel o Automate notice of blog/RSS hunt engines and word accumulation sites of updates to the blog o Optimize blog for hunt engines – Modify blog template for hunt locomotive friendliness and keyword relevance o Implement network place visitor statistics plan for tracking blog visitor action o Establish RSS subscriber tracking metrics o Initiate blog linking and blog hunt locomotive directory compliance effort – Contact new blogs for links o Submit blog to leading blog directories and conventional hunt locomotive directories. o Make RSS feed of blog accessible for syndication – Submit blog RSS eat to
o RSS search engines and news aggregator directories
o Some paid directory submissions or paid sponsorship opportunities may be worth considering. These will be presented on a case by case basis.
o Provide monthly reporting on blog visibility and usage along with ongoing support and technical assistance

Corporate blog marketing

TapGoogle has developed and implemented blogs for corporations across all industries. Blogs are a great technology that allow you to build your brand while becoming a notable expert in your topic of interest. TapGoogle can set your strategy to develop, launch and promote your corporate blog. Our goal is to develop an easy to maintain corporate blog that will help you reach your target audience. Our corporate blog service includes:

o Content assessment: identify marketing and target audience objectives to determine topics
o Software: TapGoogle will implement blogging software and train your staff on how to effectively maintain the blog, post content and administer this technology
o Promotion: through your website, email marketing, search engine marketing and other strategies TapGoogle will help you promote your blog to build your readership base
o Ongoing help: through our expertise we can help you become a better blogger with ongoing training, best practices, competitive landscape assessment and content writing strategy
o Copy writing: we have access to great copy writers in all industries that can help write content

Blogs as an emerging technology have helped mid-size companies
and Fortune 1000 alike:

o Build better online brand presence
o Establish a knowledgeable company leader as an industry or topic expert
o Show customers, prospects, employees and peers that you are an industry leader
o Launch new products and services
o Evangelize your companies products and services
o Establish another channel for public, media and shareholder relations
o Corporate blogging is easy, effective and is rapidly becoming a complementary piece to your overall corporate marketing and brand building initiatives.

We provide the blog software you need to quickly create and publish your new blog. We can even help you select a domain name and host the site for you. We provide expert training in the essentials of how to use the blog interface regarding setting up blog users, posting content, RSS/XML feeds, standard blog etiquette, and utilizing all the pre-installed plug-ins. Having a corporate blog will help your company in many different ways including:

o Credibility – Establish yourself as an expert and leader in your industry.
o Customer Relationships – Develop a rapport with your clientele wherein you can take part in their discussions, receive feedback and build trust.
o Media Relations – Create an outlet where media can be informed about news related to your company and your insight on news within your industry.
o Internal Collaboration – Provide a forum where project members can keep each other updated.
o Knowledge Management – Create a wiki-style knowledgebase to which employees may contribute and edit.
o Recruitment – As you establish yourself as an industry leader, you will enhance your corporate image in a way that makes it more attractive to prospective employees, potential business partners, and investors.
o Market Testing – Provide a forum where you can test ideas for new products and services and receive feedback as well as receive suggestions from your customer base.
o Search Engine Visibility – Fresh new content updated regularly and natural inbound links from related sites are two important components in maximizing a site’s visibility in the search engines. A well developed blog provides these in abundant supply and does so in ways that far exceed the capability of other types of web sites.